Securing earned media coverage is challenging, time consuming and at times risky. Reporters are time strapped and breaking news reigns supreme. We help you craft your best story by developing a unique and newsworthy point of view to obtain coverage with a tailored, thoughtful approach.
So you landed a press interview, or a coveted speaking gig. Now what? Our spokesperson training helps you control your success during these coveted opportunities where the pressure is on to deliver. We walk you through a rigorous and well researched mock interview or presentation scenario, followed by best practices for working with media or other audiences. Spokespeople walk away with tips and tricks for staying in control of their interview or speaking opportunity, and concrete feedback in terms of strengths and opportunities for improvement.
Elizabeth Yekhtikian, Principal
Based in the Boston area, Elizabeth is a seasoned, award-winning media strategist and practitioner working in high tech and consumer tech PR since 2000, starting out her agency career at Blanc & Otus in Boston, where she served for 11 years. She then embarked on an eight year career at InkHouse, where she represented a wide range of clients in the technology, venture capital, edtech, fintech, healthcare, real estate, and consumer sectors. A former television reporter, Elizabeth excels at securing national business and broadcast press as well as helping spokespeople prepare for these high stakes interviews, and training junior staff on securing media placements for clients.
During her agency tenure, Elizabeth conducted hundreds of media training sessions in her career, for start-ups and established companies alike. She has worked with C-Suite executives from virtually every sector of the technology landscape, including enterprise storage, software, cloud and cyber security; she has served consumer companies across education, financial services and retail sectors; and has trained partners and portfolio companies at leading Venture Capital firms. Past clients include Raytheon, Gradifi, Upromise, HP, Hitachi, CollegeVine, Udemy, General Catalyst, CA Technologies, F-Prime Capital, Walmart and Converse.
Elizabeth’s fresh training approach leads executives through a rigorous and practical mock interview session based on well-vetted research and a realist approach, stemming directly from her time in front of the camera.
Elizabeth resides with her husband and two children on the South Shore of MA. She earned a Master's from Emerson College in broadcast journalism as well as a Bachelor's from Boston University in Mass Communication. She is also frequently a guest speaker at local colleges advising students on what it is really like to work in public relations.
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