Our Services
Media Strategy
Crafting the right message that differentiates your company and positions it in a
newsworthy way.
Spokesperson Training
So you landed a press interview, or a coveted speaking gig. Now what? Our spokesperson training program SPEAK helps you control your success when the pressure is on to deliver.
Dogged Execution
Crisis Communication
Securing earned media coverage is challenging, time consuming, and at times risky. We work with you to craft a newsworthy story and identify and pursue the right journalists to tell it.
Crisis Communication
Media Spotlight Blogs & Podcasts
Crisis Communication
Things don't always go as planned. From security breaches to negative reviews, let us help you navigate and respond when time is of the essence.
Content Strategy & Development
Media Spotlight Blogs & Podcasts
Media Spotlight Blogs & Podcasts
Press releases, blogs, bylines, webinars, and whitepapers–we are your partner for all things content planning and development.
Media Spotlight Blogs & Podcasts
Media Spotlight Blogs & Podcasts
Media Spotlight Blogs & Podcasts
Our exclusive series of 1-on-1 interviews with leading business, tech, and broadcast media.
Pitching... It's Personal
“...Elizabeth YekHtikian? This is Peter JenninGS...I appreciate your tenacity..."
It was 1999. My TV reporting days would soon be in the rearview mirror, as I was tired of moving around and covering cats stuck in trees and horrible breaking news like murders and fires. Local news wasn’t paying the student loans nor was it inspiring.
What was inspiring was that I was thrilled and energized to be working part time for the Armenian General Benevolent Union (AGBU) during my time as a TV reporter in NYC. At AGBU, my focus was getting the word out about the first genocide of the 20th century-the Armenian Genocide. I was pitching World News Tonight, hell-bent on getting archival footage of the first genocide of the 20th century on ABC’s Century series...