Crisis Communication

Crisis Communication -The Importance of Being Prepared

A recent survey shows that less than half of U.S. companies have a formal crisis plan in place. It is critical to have a team help you create and effectively and quickly manage and respond to negative situations that could negatively impact customers and stakeholders and harm your reputation and bottom line.

Strategic Crisis Communication Counsel

A well-developed crisis communication strategy can help businesses to minimize the damage and quickly regain the trust of stakeholders. Earned Media Consultants have decades of experience handling various potentially negative press situations and can be the trusted advisor you and your team need during a crisis.

Executive Crisis Media Training

Our proven SPEAK media training program offers a crisis communication program to prepare spokespeople and executives to effectively communicate with the media in high-stress and potentially volatile situations. This can include practical, in-person training workshops like mock interviews, advice on how to craft and deliver key messages, handling difficult questions and objections, and navigating various types of media interviews (e.g., print, television, radio, online).

Press Management/Screening

EMC can help you manage press inquiries – relieving the workload and providing a buffer between your company and the media. Likewise, we can help identify media who may be friendly or sympathetic to your situation and help coordinate briefings with them to ensure your message gets out.

Monitoring and Listening Programs

Earned Media Consultants can serve as your eyes and ears and monitor the press for negative or positive content and industry experts' and competitors' statements. We can also establish a listening program that monitors social media channels, and analyzes sentiment, trending keywords, and hashtags related to your company, and identifies key influencers.

Learn More

We understand that time can be critical in a crisis, so if you need immediate assistance, please call us directly at 617-686-9541. If you'd like to proactively learn more about our Crisis Communication offering, please email us at ey@earnedmediaconsultants.com.

Coverage Highlights

"Miles From Silicon Valley, This Small Company Is Building A Booming Tech Sector" | MarketWatch

(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence following the breakup of the Soviet Union, Armenia has built a thriving tech sector that encompasses Western technology giants and a slew of local startups." READ MORE

"MIT startup develops new kind of camera that sees in the dark (and around corners)" | Boston Globe

(For Ubicept) “We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change." READ MORE

"How HR can level the playing field for remote and in-person workers" | HR Brew

(For TravelPerk) "...TravelPerk interim VP of people, Felicia Norman-Williams, discusses setting clear expectations with employees regarding return-to-office and remote work policies with HR Brew’s Michaela Cohen... READ MORE

"10x faster than a metal detector: AI is changing how fans get into big events" | Boston 25 (Fox)

(For Evolv Technology) "“The last thing we want anyone doing is standing in line trying to get into the building or the ballpark,” said Pete Nesbit, the Senior VP of Ballpark Operations with the Red Sox. Fenway just ditched the old-fashioned metal detectors and upgraded to ‘Evolv Express Technology’ in April." WATCH HERE

"ChatGPT and AI are the next worker recruitment and retention game changers" | CNBC

(For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE

"Empowering Armenian Women Through Technology" | Cheddar TV

(For Fund For Armenian Relief) Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech. WATCH HERE

"Everything you know about computer vision may soon be wrong” | TechCrunch

(For Ubicept)"Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE

"How creative power of 4 can make teams more productive" | Fast Company

(For Ideasicle) "..When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE

"Contact Tracing with Your Phone" | New York Times

(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials." READ MORE

“Finding a Safe Space for the Displaced” | Psychology Today

(For Fund For Armenian Relief) The Executive Director of the Fund for Armenia Child Protection Center, Mira Antonyan, Ph.D., offers 5 lessons for social workers dealing with displaced children and families living in conflict zones across the world. READ MORE

"Invested in diversity, equity, and inclusion? You'd better be ready to prove it" | INC.

(For Scratch Marketing & Media client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE

"What should you do with your money to prepare for a recession?" | CBS NEWS

(For Sagewell Financial) "If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE