A recent survey shows that less than half of U.S. companies have a formal crisis plan in place. It is critical to have a team help you create and effectively and quickly manage and respond to negative situations that could negatively impact customers and stakeholders and harm your reputation and bottom line.
Strategic Crisis Communication Counsel
A well-developed crisis communication strategy can help businesses to minimize the damage and quickly regain the trust of stakeholders. Earned Media Consultants have decades of experience handling various potentially negative press situations and can be the trusted advisor you and your team need during a crisis.
Executive Crisis Media Training
Our proven SPEAK media training program offers a crisis communication program to prepare spokespeople and executives to effectively communicate with the media in high-stress and potentially volatile situations. This can include practical, in-person training workshops like mock interviews, advice on how to craft and deliver key messages, handling difficult questions and objections, and navigating various types of media interviews (e.g., print, television, radio, online).
EMC can help you manage press inquiries – relieving the workload and providing a buffer between your company and the media. Likewise, we can help identify media who may be friendly or sympathetic to your situation and help coordinate briefings with them to ensure your message gets out.
Monitoring and Listening Programs
Earned Media Consultants can serve as your eyes and ears and monitor the press for negative or positive content and industry experts' and competitors' statements. We can also establish a listening program that monitors social media channels, and analyzes sentiment, trending keywords, and hashtags related to your company, and identifies key influencers.
We understand that time can be critical in a crisis, so if you need immediate assistance, please call us directly at 617-686-9541. If you'd like to proactively learn more about our Crisis Communication offering, please email us at email@example.com.
Ramesh Raskar, MIT Media Lab & Founder, PathCheck
(For TravelPerk) "...TravelPerk interim VP of people, Felicia Norman-Williams, discusses setting clear expectations with employees regarding return-to-office and remote work policies with HR Brew’s Michaela Cohen... READ MORE
(For Evolv Technology) "“The last thing we want anyone doing is standing in line trying to get into the building or the ballpark,” said Pete Nesbit, the Senior VP of Ballpark Operations with the Red Sox. Fenway just ditched the old-fashioned metal detectors and upgraded to ‘Evolv Express Technology’ in April." WATCH HERE
(For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE
(For Ubicept)"Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE
(For Crackerjack Communications client Interise) "The Streetwise MBA Program at Interise is focused on helping minority-owned and women-owned small businesses thrive...“When you take this course, on average, you're going to grow 36% after your first year,” Byers said. “ There isn't a business we don't affect, whether it's construction, whether it's green energy..." WATCH HERE
(For Willow) "...Lacy Garcia, Founder and CEO of Willow, joins ChedHER to discuss the most pressing financial issues impacting women today, and everything you need to know about prenups...” WATCH HERE
(For Ideasicle) "..When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials." READ MORE
(For Crackerjack Communications client Interise) "While many executives and government leaders huddle with employees and talk about ramping up diversity among their contractors, it’s the ones who rigorously check the data and follow up who are doing things right, according to Boston-area nonprofit leaders, advocates and small business owners." READ MORE
(For College Guidance Network) "...Consumers are going to be increasingly open to alternative pathways such as gap years, software training boot camps and shorter three-year online-only programs." READ MORE
(For Scratch Marketing & Media client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
(For Sagewell Financial) "If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE