Earned Media Consultants helps our clients develop and deliver consistent and newsworthy messaging that supports business goals and objectives, and then executes on the critical elements as part of a comprehensive media relations strategy. We do this by exploring thought leadership opportunities and messaging that puts your company at the intersection of the key trends emerging in your industry.
We often begin our client relationships with an analysis of industry news: what are the key topics in your industry, what media are covering it, who are they talking to and where do you fit into the stories making headlines?
You don’t always have to have news to be part of a news story. “Newsjacking” helps ensure you are part of a bigger story, often one that your competitors have pitched.
Do you want to see how we put our strategy into action? Click below to read some of our case studies or see below for our coverage highlights.
Cristina Quinn, Washington Post Producer
(For Evolv Technology) "“The last thing we want anyone doing is standing in line trying to get into the building or the ballpark,” said Pete Nesbit, the Senior VP of Ballpark Operations with the Red Sox. Fenway just ditched the old-fashioned metal detectors and upgraded to ‘Evolv Express Technology’ in April." WATCH HERE
(For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE
(For Ubicept) "Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE
(For Crackerjack Communications client Interise) "The Streetwise MBA Program at Interise is focused on helping minority-owned and women-owned small businesses thrive...“When you take this course, on average, you're going to grow 36% after your first year,” Byers said. “ There isn't a business we don't affect, whether it's construction, whether it's green energy..." WATCH HERE
(For Willow) "...Lacy Garcia, Founder and CEO of Willow, joins ChedHER to discuss the most pressing financial issues impacting women today, and everything you need to know about prenups...” WATCH HERE
(For Ideasicle) "...When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials. "READ MORE
(For Crackerjack Communications client Interise) "While many executives and government leaders huddle with employees and talk about ramping up diversity among their contractors, it’s the ones who rigorously check the data and follow up who are doing things right, according to Boston-area nonprofit leaders, advocates and small business owners." READ MORE
(For College Guidance Network) "...consumers are going to be increasingly open to alternative pathways such as gap years, software training boot camps and shorter three-year online-only programs." .READ MORE
(For Scratch Marketing & Media Client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
(For Sagewell Financial) "...If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE