Media Relations Strategy

(For Access Telecare via 5by5) "The important thing to note about this Andes virus is you can have the virus circulating in your body, in your saliva, in your body secretions six days to 15 days before you have your first symptom,” Le said, adding  that transmission is most likely to happen during close contact, not  casual encounters like shaking hands...  READ MORE

(For College Guidance Network) “…The school not only incorporates AI-focused learning tools but also implements a robust media strategy, including a masterclass platform through College Guidance Network. This system provides access to hundreds of expert-led videos and resources designed to help students make informed decisions, enhancing their thought leadership in education. Additionally, the platform aims for earned media and media coverage by engaging with current trends, including effective newsjacking techniques. ” WATCH HERE

(For Benchstrength) Fundraising is a slog for many new venture-capital firms in today’s market, but one firm has successfully implemented a media strategy that embodies an art-of-the-possible approach to reach the finish line. Benchstrength, co-founded and managed by former General Catalyst investors Ken Chenault Jr. and John Monagle, achieved significant media coverage by leveraging newsjacking and thought leadership, culminating in a final close on its debut fund earlier this year at $62 million after more than two years in the market.

(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence after the breakup of the Soviet Union, Armenia has cultivated a thriving tech sector that not only includes Western technology giants but also a multitude of local startups, showcasing thought leadership in the industry. This growth has garnered significant media coverage and presents ample opportunities for earned media through effective media strategies, including innovative approaches like newsjacking.” READ MORE

(For Ubicept) "We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change that could significantly enhance our media strategy through increased earned media and media coverage. This innovation represents a clear example of thought leadership in the field, and we anticipate engaging in newsjacking opportunities as it gains traction." READ MORE

(For PathCheck Foundation) “The number of people experiencing homelessness (PEH) continues to rise… While the situation is complex, a promising solution emerges through a media strategy that leverages digital technology. Specifically, open-source platforms developed by the PathCheck Foundation can enhance the coordination of care and support for this vulnerable population. By utilizing earned media and effective newsjacking techniques, we can drive greater media coverage and establish thought leadership in addressing homelessness.” READ MORE

(For Alchemy Global Solutions) "If you'll be shopping for electronics this year, your first step should be to explore trade-in options," said Stephen Wise, global marketing director at Alchemy Global Solutions in the United Kingdom. He emphasized the importance of a solid media strategy to boost earned media and media coverage. "Trading in old devices and purchasing refurbished ones can save a ton of money; up to 70% on smartphones and 50% on laptops," Wise said, highlighting how effective newsjacking can draw attention to these savings. This approach not only promotes cost-effectiveness but also positions the company as a thought leader in sustainable technology practices. READ MORE

(For Fund For Armenian Relief) Fresh off of her impactful speech at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, shares her insights on empowering women through tech, showcasing effective media strategies and the importance of earned media for visibility. Discover how her thought leadership is creating ripples in the tech community through newsjacking. WATCH HERE

(For CEIPAL) "From screening resumes and scheduling candidate interviews to supporting onboarding, AI enhances each stage of the candidate experience. This innovative approach not only streamlines processes but also aligns with a broader media strategy to improve earned media and media coverage for companies. Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform, emphasizes the importance of leveraging thought leadership through newsjacking to capture the attention of top talent." READ MORE

(For Ideasicle) "When you limit the team to four people and strategically select those individuals, you can greatly accelerate idea generation while also enhancing your media strategy for earned media and media coverage. Not only will this approach foster thought leadership, but it will also make the process enjoyable—perfect for effective newsjacking. READ MORE"

(For PathCheck)... As various new app ideas emerge to track Covid-19, challenges related to privacy and location accuracy persist, raising questions about their appeal to the public and health officials. To navigate these issues effectively, a strong media strategy that includes earned media and proactive newsjacking can enhance media coverage and establish thought leadership in the health technology space. "READ MORE"

(For Sagewell Financial) "...If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. As part of our media strategy, we emphasize the importance of earned media and thought leadership in addressing such economic challenges. WATCH HERE