Earned Media Consultants helps our clients develop and deliver consistent and newsworthy messaging that supports business goals and objectives, and then executes on the critical elements as part of a comprehensive media relations strategy. We do this by exploring thought leadership opportunities and messaging that puts your company at the intersection of the key trends emerging in your industry.
We often begin our client relationships with an analysis of industry news: what are the key topics in your industry, what media are covering it, who are they talking to and where do you fit into the stories making headlines?
You don’t always have to have news to be part of a news story. “Newsjacking” helps ensure you are part of a bigger story, often one that your competitors have pitched.
Do you want to see how we put our strategy into action? Click below to read some of our case studies or see below for our coverage highlights.
Cristina Quinn, Washington Post Producer
(For Benchstrength) "Fundraising is a slog for many new venture-capital firms in today’s market. One firm has employed an art-of-the-possible approach to reach the finish line. Benchstrength, co-founded and managed by former General Catalyst investors Ken Chenault Jr. and John Monagle, held a final close on its debut fund earlier this year at $62 million after more than two years in the market." READ MORE
(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence following the breakup of the Soviet Union, Armenia has built a thriving tech sector that encompasses Western technology giants and a slew of local startups." READ MORE
(For Ubicept) "We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change." READ MORE
(For PathCheck Foundation) “The number of people experiencing homelessness (PEH) continues to rise…While the situation is complex, one promising solution lies in the integration of digital technology, specifically open-source platforms like those developed by the PathCheck Foundation, to improve the coordination of care and support for this vulnerable population.” READ MORE
(For Alchemy Global Solutions) "If you'll be shopping for electronics this year, your first step should be to explore trade-in options, said Stephen Wise, global marketing director at Alchemy Global Solutions in the United Kingdom... “Trading in old devices and purchasing refurbished ones can save a ton of money; up to 70% on smartphones and 50% on laptops,” Wise said. READ MORE
(For Fund For Armenian Relief) Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech. WATCH HERE
(For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE
(For Ideasicle) "...When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials. "READ MORE
(For College Guidance Network) "...consumers are going to be increasingly open to alternative pathways such as gap years, software training boot camps and shorter three-year online-only programs." .READ MORE
(For Scratch Marketing & Media Client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
(For Sagewell Financial) "...If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE