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    • Home
    • About
      • About EMC
      • Our Back Story
      • Meet The Team
      • Client & Media References
      • Case Studies
    • Services
      • Media Relations/Strategy
      • SPEAK Media Training
      • Media Relations/Pitching
      • Crisis Communication
      • Content Development
    • Industries
      • B2B Tech PR
      • ED Tech PR
      • Consumer Tech PR
      • PR for Startups
      • Non Profit PR
    • Blog/Resources
      • EMC Blog
    • Contact
Earned Media Consultants
  • Home
  • About
    • About EMC
    • Our Back Story
    • Meet The Team
    • Client & Media References
    • Case Studies
  • Services
    • Media Relations/Strategy
    • SPEAK Media Training
    • Media Relations/Pitching
    • Crisis Communication
    • Content Development
  • Industries
    • B2B Tech PR
    • ED Tech PR
    • Consumer Tech PR
    • PR for Startups
    • Non Profit PR
  • Blog/Resources
    • EMC Blog
  • Contact

Media RELATIONS & STRATEGY

MEDIA STRATEGY: A HOLISTIC APPROACH

Earned Media Consultants helps our clients develop and deliver consistent and newsworthy messaging that supports business goals and objectives, and then executes on the critical elements as part of a comprehensive media relations strategy. We do this by exploring thought leadership opportunities and messaging that puts your company at the intersection of the key trends emerging in your industry.


We often begin our client relationships with an analysis of industry news: what are the key topics in your industry, what media are covering it, who are they talking to and where do you fit into the stories making headlines?


You don’t always have to have news to be part of a news story. “Newsjacking” helps ensure you are part of a bigger story, often one that your competitors have pitched. 

Media Strategy and Results

Do you want to see how we put our strategy into action? Click below to read some of our case studies or see below for our coverage highlights.

Read more

"I've been working with Elizabeth since 2012. Her pitches cut through the noise and demonstrate a shrewd understanding of what makes a story compelling–especially in the broadcast space where sound and video are critical to impactful reporting. She's a consummate professional."


Cristina Quinn, Washington Post Producer

Coverage Highlights

“A Debut Venture Fund Makes a Drawn-Out Fundraising Process Work to Its Advantage | Wall St. Journal

(For Benchstrength)  "Fundraising is a slog for many new venture-capital firms in today’s market. One firm has employed an art-of-the-possible approach to reach the finish line.  Benchstrength, co-founded and managed by former General Catalyst investors Ken Chenault Jr. and John Monagle, held a final close on its debut fund earlier this year at $62 million after more than two years in the market."  READ MORE

"Miles From Silicon Valley, This Small Company Is Building A Booming Tech Sector" | MarketWatch

(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence following the breakup of the Soviet Union, Armenia has built a thriving tech sector that encompasses Western technology giants and a slew of local startups." READ MORE 

"MIT startup develops new kind of camera that sees in the dark (and around corners)" | Boston Globe

(For Ubicept)    "We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change."  READ MORE

"Using Open-Source Tech to Transform Healthcare and Housing for the Homeless" | Healthcare IT Today

(For PathCheck Foundation) “The number of people experiencing homelessness (PEH) continues to rise…While the situation is complex, one promising solution lies in the integration of digital technology, specifically open-source platforms like those developed by the PathCheck Foundation, to improve the coordination of care and support for this vulnerable population.” READ MORE

"Eco-Friendly Holiday Spending: How to Be Green and Frugal" | US News & World Report

(For Alchemy Global Solutions)  "If you'll be shopping for electronics this year, your first step should be to explore trade-in options,  said Stephen Wise, global marketing director at Alchemy Global Solutions in the United Kingdom... “Trading in old devices and purchasing refurbished ones can save a ton of money; up to 70% on smartphones and 50% on laptops,” Wise said.  READ MORE

"Empowering Armenian Women Through Technology" | Cheddar TV

(For Fund For Armenian Relief)  Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech. WATCH HERE

"ChatGPT and AI are the next worker recruitment and retention game changers" | CNBC

(For CEIPAL)  "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform."  READ MORE

"How creative power of 4 can make teams more productive" | Fast Company

(For Ideasicle) "...When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE

"Contract tracing with your phone" | New York Times

(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials. "READ MORE

"25 EdTech Predictions" | Campus Technology

(For College Guidance Network) "...consumers are going to be increasingly open to alternative pathways such as gap years, software training boot camps and shorter three-year online-only programs." .READ MORE

"Invested in diversity, equity, and inclusion? You'd better be ready to prove it" | INC.

(For Scratch Marketing & Media Client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are."   READ MORE

"What should you do with your money to prepare for a recession?" | CBS NEWS

(For Sagewell Financial) "...If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE 


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