Elizabeth is a seasoned, award-winning media strategist, practitioner and spokesperson trainer in high-tech and consumer-tech PR. Since 2000, she has represented a wide range of clients in the technology, venture capital, education technology, financial technology, healthcare, real estate, and consumer sectors. Elizabeth’s past media and spokesperson training experience include working with companies like Raytheon, Gradifi, Upromise, HP, Hitachi, CollegeVine, Udemy, General Catalyst, CA Technologies, F-Prime Capital, Walmart, and Converse.
A former television reporter, Elizabeth excels at securing national business and broadcast press as well as helping spokespeople prepare for these high-stakes interviews, and training others on securing media placements for clients.
Elizabeth has conducted hundreds of media training sessions for both start-ups and established companies across the globe. Her fresh training approach leads executives through a rigorous and practical mock interview session based on well-vetted research and a realistic approach, stemming directly from her time in front of the camera.
Elizabeth resides with her husband and two children on the South Shore of MA. She earned a Master's from Emerson College in broadcast journalism as well as a Bachelor's from Boston University in Mass Communication. She is also frequently a guest speaker at local colleges, advising students on what it is really like to work in public relations. She is proud to have build such strong relationships with colleagues in the PR industry over the years and all of her core EMC teammates worked together at Blanc and Otus in Boston.
Kristin brings a rich background in technology, helping her clients translate complex messages into relevant, insightful, and unique points of view. For her clients — which have ranged from healthcare IT to mobile/mHealth and enterprise IT — Kristin seeks to deeply understand their target audience(s), and develops and executes communications plans aimed at reaching those audiences. She has a strong understanding of both the evolving technology industry and the constantly-changing traditional and social media landscapes, and approaches each and every strategy with these shifts in mind.
Kristin’s passion lies in strategically and thoughtfully designing the right messages, programs, and platforms that will break through to key influencers, and then helping executives communicate those messages to their key audiences. This passion, combined with her deep experience and expertise, has delivered consistent success to her clients, including coverage in top-tier business publications such as Business Insider, CIO, Forbes, Inc., TIME, VentureBeat, and Wall Street Journal, as well as top-tier trade publications such as Becker’s Hospital Review, Computerworld, eWeek, InformationWeek, and Modern Healthcare. Having started her career as a news reporter, she continues to apply her reporter “filter" to every piece of content developed, pitch offered, theme developed, and message constructed.
Kristin seeks to wrap her love of traveling, deep curiosity for all things, and commitment to creating fun into everything she does around her home in Nashville and beyond.
Jeff has a dogged dedication to branding, a keen knack for understanding a client’s business, and experience crafting stories that resonate with their audience. In writing and on video, Jeff makes complex concepts accessible and creates content that elicits a response.
He’s seen life from the agency side – having spent nearly a decade working with award-winning agencies Mullen, Blanc & Otus where he also worked with Elizabeth, and most recently as a founding partner of BlueFish Digital. Jeff has also worked in-house at large companies, including GTE and Fresenius Medical Care, and as an independent consultant for startups, agencies, and mid-sized enterprises.
Jeff has recently developed content for companies including Thompson Reuters, Timberland, EBSCO Publishing, Topsail Addiction Recovery, Enanta Pharmaceuticals, Calendly, Dictionary.com, InstaWorks, and Vendr.
Jeff’s an avid fisherman, and a decent soccer player, and sheepishly admits that he will stop and watch Roadhouse anytime it’s on cable.
Sarah began her 17-year career working with high tech agencies including CHEN PR and Blanc and Otus in Boston where she worked with Elizabeth on clients like Sun Microsystems and Hewlett Packard. After moving to Houston, Sarah spent several years with Pierpont Communications where she worked with a variety of clients in the high tech, law, energy, government, and non profit sectors.
Her passion for nonprofit work has allowed her to lead many campaigns in this area. A highlight of her career was leading a very successful communications rollout that was used to identify thousands of displaced Hurricane Katrina victims in Houston who were in need of immediate housing following the storm. After a move to Cleveland in 2015, Sarah's career took a shift toward education, providing public relations and social media services to Laurel School, an independent girls’ school based in Northeast Ohio. There she has secured multiple local news stories about achievements and thought leadership within the school and has managed various social media channels for several years on behalf of Laurel. Sarah has also been part of the Alumni Success team for Beyond Breakthrough, which works to identify and support Alumni from Breakthrough Public Schools, a Charter School for inner city kids in K-8. In addition,
Sarah has been involved in marketing for Impact Communications, a full-scale corporate event production company where she launched a blog and developed regular content, executed multiple marketing campaigns, and worked to implement a customer relationship management system that would seek to build a prospect database and increase business over time.
Sarah loves working with the media and has secured placements in local outlets throughout the country as well as with national publications like Wall Street Journal, and everything in between. In addition to public relations, Sarah has worked on numerous marketing campaigns that have included copy development, websites, newsletters, brochures, and design work. Her more than eight years of agency experience coupled with over nine years of working as an independent consultant have allowed her to work on a variety of projects both big and small under the communications umbrella.