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    • Home
    • About
      • About EMC
      • Our Back Story
      • Meet The Team
      • Client & Media References
      • Case Studies
    • Services
      • Media Relations/Strategy
      • SPEAK Media Training
      • Media Relations/Pitching
      • Crisis Communication
      • Content Development
    • Industries
      • B2B Tech PR
      • ED Tech PR
      • Consumer Tech PR
      • PR for Startups
      • Non Profit PR
    • Blog/Resources
      • EMC Blog
    • Contact
Earned Media Consultants
  • Home
  • About
    • About EMC
    • Our Back Story
    • Meet The Team
    • Client & Media References
    • Case Studies
  • Services
    • Media Relations/Strategy
    • SPEAK Media Training
    • Media Relations/Pitching
    • Crisis Communication
    • Content Development
  • Industries
    • B2B Tech PR
    • ED Tech PR
    • Consumer Tech PR
    • PR for Startups
    • Non Profit PR
  • Blog/Resources
    • EMC Blog
  • Contact

Content Strategy & Development

CONTENT STRATEGY AND CREATION FOR PR

Content marketing has found its way into every aspect of traditional marketing, and public relations is no different. The key to developing good PR content is ensuring it is consistent in messaging and compelling to the reader.


Press Release Writing

The venerable press release has been the go-to tool for media relations and PR professionals for decades. Letting the world know what is new and exciting about your company in a well-crafted press release goes a long way toward building credibility with traditional journalists and demonstrates a level of professionalism with new media like bloggers and podcasters. More than just media read today’s press releases, and EMC knows how to write Search Engine Optimized (SEO) releases that maximize views from potential customers, investors, and partners. 


Thought Leadership Bylines and Contributed Articles

Whether ghostwritten by EMC's team of experienced writers or edited by our media relations pros, we can help develop thought leadership articles for your executives and gets them published in leading publications like Forbes, Fast Company, and Fortune.


Blogs and Website Content

EMC often will leverage writing done for other purposes (press releases, byline articles, etc.) and turn them into blogs and other Website content. These can also be converted into whitepapers, case studies, webinars, and e-books to use as lead magnets and fulfill inbound marketing campaigns.


Newsletters/Email

Often clients will turn to Earned Media Consultants to help them expand and repurpose their successful PR content by editing, reformatting, and using it in outbound marketing like email and newsletters. Because EMC writers are already familiar with your company and products, we can deliver content with a consistent and captivating voice.

Learn More

For a great example of PR and content working hand-in-hand, read our case study with Sagewell Financial.

Read more here

"Elizabeth does what she says, and does it well. Her strategic thinking, hustle, and industry knowledge make her my go-to press and press training person. She's helped me through challenging PR situations, and amazing ones - with talent, grace, and good humor."


Sam Zimmerman, CEO of Sagewell Financial

Coverage Highlights

"Miles From Silicon Valley, This Small Company Is Building A Booming Tech Sector" | MarketWatch

(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence following the breakup of the Soviet Union, Armenia has built a thriving tech sector that encompasses Western technology giants and a slew of local startups." READ MORE

“A Debut Venture Fund Makes a Drawn-Out Fundraising Process Work to Its Advantage | Wall St. Journal

For Benchstrength) "Fundraising is a slog for many new venture-capital firms in today’s market. One firm has employed an art-of-the-possible approach to reach the finish line.  Benchstrength, co-founded and managed by former General Catalyst investors Ken Chenault Jr. and John Monagle, held a final close on its debut fund earlier this year at $62 million after more than two years in the market."  READ MORE

"MIT startup develops new kind of camera that sees in the dark (and around corners)" | Boston Globe

  

(For Ubicept) “We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change." READ MORE

"Eco-Friendly Holiday Spending: How to Be Green and Frugal" | US News & World Report

(For Alchemy Global Solutions) "If you'll be shopping for electronics this year, your first step should be to explore trade-in options, said Stephen Wise, global marketing director at Alchemy Global Solutions in the United Kingdom...“Trading in old devices and purchasing refurbished ones can save a ton of money; up to 70% on smartphones and 50% on laptops,” Wise said. READ MORE

“Using Open-Source Tech to Transform Healthcare and Housing for the Homeless” | Healthcare IT Today

(For PathCheck Foundation) “The number of people experiencing homelessness (PEH) continues to rise…While the situation is complex, one promising solution lies in the integration of digital technology, specifically open-source platforms like those developed by the PathCheck Foundation, to improve the coordination of care and support for this vulnerable population.” READ MORE 

"ChatGPT and AI are the next worker recruitment and retention game changers" | CNBC

  (For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE

"Empowering Armenian Women Through Technology" | Cheddar TV

(For Fund For Armenian Relief)  Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech. WATCH HERE

"Everything you know about computer vision may soon be wrong” | TechCrunch

(For Ubicept) "Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE

How creative power of 4 can make teams more productive | Fast Company

(For Ideasicle) "..When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE

"Contact Tracing with Your Phone" | New York Times

(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials." READ MORE

"Invested in diversity, equity, and inclusion? You'd better be ready to prove it" | INC.

(For Scratch Marketing & Media client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are."   READ MORE

"What should you do with your money to prepare for a recession?" | CBS NEWS

(For Sagewell Financial) "If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE 


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