Content marketing has found its way into every aspect of traditional marketing, and public relations is no different. The key to developing good PR content is ensuring it is consistent in messaging and compelling to the reader.
Press Release Writing
The venerable press release has been the go-to tool for media relations and PR professionals for decades. Letting the world know what is new and exciting about your company in a well-crafted press release goes a long way toward building credibility with traditional journalists and demonstrates a level of professionalism with new media like bloggers and podcasters. More than just media read today’s press releases, and EMC knows how to write Search Engine Optimized (SEO) releases that maximize views from potential customers, investors, and partners.
Thought Leadership Bylines and Contributed Articles
Whether ghostwritten by EMC's team of experienced writers or edited by our media relations pros, we can help develop thought leadership articles for your executives and gets them published in leading publications like Forbes, Fast Company, and Fortune.
Blogs and Website Content
EMC often will leverage writing done for other purposes (press releases, byline articles, etc.) and turn them into blogs and other Website content. These can also be converted into whitepapers, case studies, webinars, and e-books to use as lead magnets and fulfill inbound marketing campaigns.
Newsletters/Email
Often clients will turn to Earned Media Consultants to help them expand and repurpose their successful PR content by editing, reformatting, and using it in outbound marketing like email and newsletters. Because EMC writers are already familiar with your company and products, we can deliver content with a consistent and captivating voice.
For a great example of PR and content working hand-in-hand, read our case study with Sagewell Financial.
Sam Zimmerman, CEO of Sagewell Financial
(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence following the breakup of the Soviet Union, Armenia has built a thriving tech sector that encompasses Western technology giants and a slew of local startups." READ MORE
For Benchstrength) "Fundraising is a slog for many new venture-capital firms in today’s market. One firm has employed an art-of-the-possible approach to reach the finish line. Benchstrength, co-founded and managed by former General Catalyst investors Ken Chenault Jr. and John Monagle, held a final close on its debut fund earlier this year at $62 million after more than two years in the market." READ MORE
(For Ubicept) “We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change." READ MORE
(For Alchemy Global Solutions) "If you'll be shopping for electronics this year, your first step should be to explore trade-in options, said Stephen Wise, global marketing director at Alchemy Global Solutions in the United Kingdom...“Trading in old devices and purchasing refurbished ones can save a ton of money; up to 70% on smartphones and 50% on laptops,” Wise said. READ MORE
(For PathCheck Foundation) “The number of people experiencing homelessness (PEH) continues to rise…While the situation is complex, one promising solution lies in the integration of digital technology, specifically open-source platforms like those developed by the PathCheck Foundation, to improve the coordination of care and support for this vulnerable population.” READ MORE
(For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE
(For Fund For Armenian Relief) Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech. WATCH HERE
(For Ubicept) "Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE
(For Ideasicle) "..When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials." READ MORE
(For Scratch Marketing & Media client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
(For Sagewell Financial) "If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE