Content marketing has found its way into every aspect of traditional marketing, and public relations is no different. The key to developing good PR content is ensuring it is consistent in messaging and compelling to the reader.
Press Release Writing
The venerable press release has been the go-to tool for media relations and PR professionals for decades. Letting the world know what is new and exciting about your company in a well-crafted press release goes a long way toward building credibility with traditional journalists and demonstrates a level of professionalism with new media like bloggers and podcasters. More than just media read today’s press releases, and EMC knows how to write Search Engine Optimized (SEO) releases that maximize views from potential customers, investors, and partners.
Thought Leadership Bylines and Contributed Articles
Whether ghostwritten by EMC's team of experienced writers or edited by our media relations pros, we can help develop thought leadership articles for your executives and gets them published in leading publications like Forbes, Fast Company, and Fortune.
Blogs and Website Content
EMC often will leverage writing done for other purposes (press releases, byline articles, etc.) and turn them into blogs and other Website content. These can also be converted into whitepapers, case studies, webinars, and e-books to use as lead magnets and fulfill inbound marketing campaigns.
Often clients will turn to Earned Media Consultants to help them expand and repurpose their successful PR content by editing, reformatting, and using it in outbound marketing like email and newsletters. Because EMC writers are already familiar with your company and products, we can deliver content with a consistent and captivating voice.
For a great example of PR and content working hand-in-hand, read our case study with Sagewell Financial.
Sam Zimmerman, CEO of Sagewell Financial
(For Ubicept) "Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE
(For Crackerjack Communications client Interise) "The Streetwise MBA Program at Interise is focused on helping minority-owned and women-owned small businesses thrive...“When you take this course, on average, you're going to grow 36% after your first year,” Byers said. “ There isn't a business we don't affect, whether it's construction, whether it's green energy..." WATCH HERE
(For Willow) "...Lacy Garcia, Founder and CEO of Willow, joins ChedHER to discuss the most pressing financial issues impacting women today, and everything you need to know about prenups...” WATCH HERE
(For Ideasicle) "..When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials." READ MORE
(For Crackerjack Communicaitons client Interise) "While many executives and government leaders huddle with employees and talk about ramping up diversity among their contractors, it’s the ones who rigorously check the data and follow up who are doing things right, according to Boston-area nonprofit leaders, advocates and small business owners." READ MORE
(For College Guidance Network) "...consumers are going to be increasingly open to alternative pathways such as gap years, software training boot camps and shorter three-year online-only programs." READ MORE
(For Scratch Marketing & Media client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
(For Sagewell Financial) "If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE