"Elizabeth does what she says, and does it well. Her strategic thinking, hustle, and industry knowledge make her my go-to press and press training person. She's helped me through challenging PR situations, and amazing ones - with talent, grace, and good humor."
Sam Zimmerman, CEO of Sagewell Financial
Coverage Highlights
"Everything you know about computer vision may soon be wrong” | TechCrunch
(For Ubicept) "Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE
"Nobody can hold you back:' Partnership supports black-owned green energy business" | NBC10 Boston
(For Crackerjack Communications client Interise) "The Streetwise MBA Program at Interise is focused on helping minority-owned and women-owned small businesses thrive...“When you take this course, on average, you're going to grow 36% after your first year,” Byers said. “ There isn't a business we don't affect, whether it's construction, whether it's green energy..." WATCH HERE
"Tech layoffs may be continuing, but these skills are still in high demand" | MarketWatch
(For CEIPAL) "...CEIPAL CEO Sameer Penakalapati told MarketWatch that AI harnesses tech skills that have been around for years, such as the programming languages Python, JavaScript, C++, SQL and the newer C#. “If you’re building a cloud-enabled platform, these are skills you need all day long,” he said.” READ MORE
"These are the financial issues impacting women today" | ChedHER
(For Willow) "...Lacy Garcia, Founder and CEO of Willow, joins ChedHER to discuss the most pressing financial issues impacting women today, and everything you need to know about prenups...” WATCH HERE
How creative power of 4 can make teams more productive | Fast Company
(For Ideasicle) "..When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
"Contact Tracing with Your Phone" | New York Times
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials." READ MORE
"Pandemic relief funds present BIPOC businesses ‘opportunity of a lifetime,’ | Boston Biz Journal
(For Crackerjack Communicaitons client Interise) "While many executives and government leaders huddle with employees and talk about ramping up diversity among their contractors, it’s the ones who rigorously check the data and follow up who are doing things right, according to Boston-area nonprofit leaders, advocates and small business owners." READ MORE
"25 EdTech Predictions" | Campus Technology
(For College Guidance Network) "...consumers are going to be increasingly open to alternative pathways such as gap years, software training boot camps and shorter three-year online-only programs." READ MORE
"Invested in diversity, equity, and inclusion? You'd better be ready to prove it" | INC.
(For Scratch Marketing & Media client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
"What should you do with your money to prepare for a recession?" | CBS NEWS
(For Sagewell Financial) "If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE