B2B Tech PR

The glitz and glamour of sexy high-profile consumer PR has its appeal, but the reality is that  B2B sales account for nearly half (48%) of gross output of the U.S. economy.  

Telling Your Story

The goal of B2B PR is to get your message out to the appropriate business, trade and vertical outlets in a way that takes complex tech offerings and makes it all understandable and relatable.

This can be achieved through a variety of tactics, such as:

• Developing strategy and messaging to make sure your story stands out.
• Pitching key reporters and identifying new opportunities.
• Training executives to speak confidently with press and analysts.
• Creating content that helps maximize your PR investment and drive leads.
• Providing a calming influence and proper counsel in the face of adversity.  

Building Relationships

EMC excels at building relationships with journalists, analysts, and other members of the media. We do this by crafting pitches and stories that are in line with (and often ahead of) current trends. And we deliver those stories in a way that journalists can easily digest and use. It takes work to understand what journalists want to know, but that is why we put in the time to get to know everyone who matters to your brand.   

Getting Results

From high-profile business press to influential trade media, EMC delivers results that help grow brands,  establish thought leadership, and promote credibility with potential customers and partners.