The glitz and glamour of sexy high-profile consumer PR has its appeal, but the reality is that B2B sales account for nearly half (48%) of gross output of the U.S. economy.
Telling Your Story
The goal of B2B PR is to get your message out to the appropriate business, trade and vertical outlets in a way that takes complex tech offerings and makes it all understandable and relatable.
This can be achieved through a variety of tactics, such as:
EMC excels at building relationships with journalists, analysts, and other members of the media. We do this by crafting pitches and stories that are in line with (and often ahead of) current trends. And we deliver those stories in a way that journalists can easily digest and use. It takes work to understand what journalists want to know, but that is why we put in the time to get to know everyone who matters to your brand.
From high-profile business press to influential trade media, EMC delivers results that help grow brands, establish thought leadership, and promote credibility with potential customers and partners.
Hear what some of our B2B companies think of our work.