MEdia Relations & Pitching
Pitching Media: Research Meets News Instinct
Research Meets News Instinct: PITCHING MEDIA
Pitching has always been equal parts research and intuition. The research is understanding who might be interested in your story and getting it to them in a way that makes their jobs easier to do. The intuition is crafting your pitch into a story that connects to current topics and events with each specific reporter.
Message Crafting: Pitch the trend not the product or service
Contrary to what many people still believe today, the majority of journalists in national business publications and broadcast outlets don’t cover new product releases. They report on trends, and at EMC we make it our business to be sure we understand (and sometimes predict) these trends and help you shape your message to make it part of the story.
Curating Your Media Universe
Pitching is no longer about databases. It’s about cultivating relationships with a few reporters in the particular space your company plays in and who trust that you will help them do their job better. Gone are the days when your media universe consisted of a dozen outlets “that mattered” and maybe a few key trade press. Today we need to consider online, print, broadcast, blogs, social, podcasts, and even influencers. There’s a lot of ground to cover and the “spray and pray” pitch blasts of the past often do more harm than good in today’s media market.
Because EMC takes the time to understand your company and its mission, we can better understand who is covering your space. We also do our media homework and put in the time to make connections in person with reporters.
Click here to read what real media and clients have to say about our pitching and the relationships we build.
Intrigued?
Want to see why our pitching works so well? We take the time to meet reporters where they are and truly understand what they are looking for.
“ I have worked with Elizabeth on business and tech stories relevant to the Globe’s readers since 2001. She consistently delivers solid, compelling story angles and tech experts.”
Hiawatha Bray, Tech Reporter, The Boston Globe
COVERAGE HIGHLIGHTS
"Miles From Silicon Valley, This Small Company Is Building A Booming Tech Sector" | MarketWatch
(For Fund For Armenian Relief) “More than a quarter of a century since gaining its independence following the breakup of the Soviet Union, Armenia has built a thriving tech sector that encompasses Western technology giants and a slew of local startups." READ MORE
"MIT startup develops new kind of camera that sees in the dark (and around corners)" | Boston Globe
(For Ubicept) “We think that this technology is going to replace a large part of conventional imaging,” said Bauer, who earned an electrical engineering doctorate at Germany’s Karlsruhe Institute of Technology. “It’s a paradigm change." READ MORE
"How HR can level the playing field for remote and in-person workers" | HR Brew
(For TravelPerk)"...TravelPerk interim VP of people, Felicia Norman-Williams, discusses setting clear expectations with employees regarding return-to-office and remote work policies with HR Brew’s Michaela Cohen... READ MORE
"10x faster than a metal detector: AI is changing how fans get into big events" | Boston 25 (Fox)
(For Evolv Technology) "“The last thing we want anyone doing is standing in line trying to get into the building or the ballpark,” said Pete Nesbit, the Senior VP of Ballpark Operations with the Red Sox. Fenway just ditched the old-fashioned metal detectors and upgraded to ‘Evolv Express Technology’ in April." WATCH HERE
"ChatGPT and AI are the next worker recruitment and retention game changers" | CNBC
(For CEIPAL) "From screening resumes, scheduling candidate interviews, and supporting onboarding, AI can help at each stage of the candidate experience, says Sameer Penakalapati, CEO at Ceipal, an AI-driven talent acquisition platform." READ MORE
"Empowering Armenian Women Through Technology" | Cheddar TV
(For Fund For Armenian Relief) Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech. WATCH HERE
"Everything you know about computer vision may soon be wrong” | TechCrunch
(For Ubicept) "Computer vision could be a lot faster and better if we skip the concept of still frames and instead directly analyze the data stream from a camera. At least, that’s the theory that the newest brainchild spinning out of the MIT Media lab, Ubicept, is operating under." READ MORE
"How creative power of 4 can make teams more productive" | Fast Company
(For Ideasicle) "...When you limit the team to four people and strategically pick exactly who those people are, you will greatly accelerate idea generation, and have fun doing it.” READ MORE
"Contract Tracing with Your Phone" | New York Times
(For PathCheck)"... Lots of new app ideas are emerging to track Covid-19, but each has issues around privacy, location accuracy and how much appeal it will have to the public and to health officials. "READ MORE
“Finding a Safe Space for the Displaced” | Psychology Today
(For Fund For Armenian Relief) The Executive Director of the Fund for Armenia Child Protection Center, Mira Antonyan, Ph.D., offers 5 lessons for social workers dealing with displaced children and families living in conflict zones across the world. READ MORE
"Invested in diversity, equity, and inclusion? You'd better be ready to prove it" | INC.
(For Scratch Marketing & Media Client Ovia Health) "Given the focus of our work at Ovia Health, passion is foundational rather than auxiliary, and the drive for equitable access to care is embedded in Ovia's products, in our culture, in the fundamentals of who we are." READ MORE
"What should you do with your money to prepare for a recession?" | CBS NEWS
(For Sagewell Financial) "...If you have inflation and a recession combined together, it's a whole different beast," said Sam Zimmerman, CEO of Sagewell Financial, a banking company geared toward seniors. WATCH HERE
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